Is less really more? Vital Signs’ work for Wondrously Welsh makes a very compelling case that says it is…
It’s perhaps just as well that signs come in all sorts of shapes and sizes and are of widely varying quality in terms of design and execution. How else would we have a basis for deciding that one sign among the many is really notable and a real exemplar of its type?
One such sign is the work of Vital Signs of Bristol and Cardiff. Gareth Lewis started the company about ten years ago. He has deliberately managed it as a small concern, and, if his recent work for Wondrously Welsh is in any way an indicator, it’s a company that’s capable of producing works which position it at the top of its game.
Wondrously Welsh itself is to be found in the Morgan Arcade in Cardiff. It’s a shop and it can be thought of as a place where the products of Wales exist under one roof so creating a very convenient shopping experience for those seeking out those products. In keeping with other shops around it, Wondrously Welsh needed a projecting sign identifying the shop, and an identity continuation in the form of some applied window graphics.
Vital Signs obliged.
Working with a supplied design basis, Vital Signs used its Roland VersaCAMM and Metamark materials to produce the graphics. Sat in a field of very near off-white on the projecting sign is a solitary representation of a daffodil depicted in very minimal terms with just a blush of colour contrasting with the off-white background.
Identifying the sign and the premises it graces, a simple flowing script, lacking any formality, picks out the words, “Wondrously Welsh.” Disposed on the sign in a balanced layout, the ensemble is a thing of real beauty. It does no more than the job it’s asked to do and it certainly does no less. It makes a powerful point for signing in general and that is that quality counts and that subtlety works brilliantly.
Vital Signs used Metamark MD5 for the projecting sign’s graphics and the theme is continued on the shop’s windows. Again, it’s just the simplicity and quality that radiate through the Metamark satin laminate that protects the whole installation. The whole job transcends its purpose in saying much for the expertise of Vital Signs and it makes a point for beautiful sign design in general.
Design, and good design at that, is said to be rooted in contrasts. That thought finds confirmation in Wondrously Welsh’s wondrously simple and effective signing. Great signs among others are distinguished as the sum of the parts working together. Vital Signs’ work for Wondrously Welsh, bound up as it is in a quality job realised with some Metamark materials, serves to make that point too.
Wonderful work, Vital Signs.