Elite Signs and Graphics evokes a classic…
Vee-Dubs, Bugs, Beetles, Volkswagens. Call them what you like, but they occupy a special place in the hearts of many. Not many small cars can claim a personality so large. Not many cars have endured, in one form or another, for so long. Not many cars can claim its strange, backward-inclined-engineering. Strange? Let’s settle for “ingenious.”
Lovebug Weddings, based in Porthcawl, South Wales, is, at heart, a business that provides hire vehicles for weddings. The fact its entire stable is VW based though, makes it a bit special. A special day is made all the more so when the bride’s entourage arrives in a Splitty, or the groom rocks up in Elvis, the company’s ultimate Retro-Beetle. It’s a popular formula. Business is brisk.
Despite the expanse of its fleet, one thing, ‘til recently anyway, conspicuous by its absence, was anything looking even vaguely like a homage to what’s probably the best known Bug of them all. So enters Herb. A modern take on the original Lovebug made famous the world over and loved by millions.
Herb, as he’s known, would have turned as few heads as any modern Beetle might, were it not for some spot-on graphics by the Team at Elite Signs. Elite was approached by Lovebug Weddings to evoke its homage to the Bug and it obliged with a modest stripe kit and numeral set printed on Metamark MD5.
“We’ve done some exacting jobs in our time,” says Elite’s Simon James, “but the Bug was one of the toughest despite the simple appearance. Everything had to be spot-on for this one. It took a bit of research, a lot of trial designs but we cracked it in the end. The bug looks great and does what it’s supposed to do. It gets noticed.”
Herb’s busy most weekends thanks to his popularity as a carriage of choice. But, should you fancy a change from the usual fare of limos and carriages, bookings are being taken for 2014/15.
Nice one, Elite.