A superb wrap by Severn Signs will be turning heads this summer…
It’s been said often enough that wrapping, as a medium, is really only limited in its application by the extent of the imagination. A point that’s underscored by a novel wrap produce for Willow Catering by Gloucester based Severn Signs.
Severn Signs has been in business since 1990 and has always invested in state-of-the art technology to help it push its own creative boundaries and to better serve the needs of the diversified clientele it serves. The company is on of the largest independent sign and display manufacturer in Gloucestershire and it’s clients are drawn from both its local catchment and nationwide.
Responding to a brief from Willow Catering, Severn Signs’ Trevina Watts designed the livery reflecting a theme centred around beach huts. Most of the detail in the design is printed despite what the eye might fool the brain into thinking. Subtle shade and tone in the finished result create a convincing impression of physical construction detail and depth where there actually is none. The overall effect is highly impactful and very attractive. Contrasting with the print.
Above the printed elements of the wrap is a fascia panel alerting the population to the fact they’re looking at an enterprise selling fish and chips and not a row of beach huts. The sign’s background matter is printed to the same high standards as the body of the wrap. Contrasting with the printed background, lettering rendering the “Fish and Chips” lettering is constructed from Alucobond with a mirrored finish.
The effect the whole wrap achieves is clearly a high impact for the business it represents. More than that though, the highly informed design evokes days at the seaside, summer sun and, of course, a raging appetite for a large portion of cod and chips – plenty of vinegar please.
MetaWrap MD-X was used for the parts of the wrap where surfaces were challenging and Metamark MD5 features on the flat panel work. Despite using two media, colour matching is flawless and application highly skilled. The materials used are from the Metamark MD-Class portfolio and therefore expressly designed for digital print. The media deliver consistent results across batches and within rolls.
In terms of getting attention the wrap really delivers. It is both highly individual and memorable. It does a great job for Willow Catering but also makes a point that modern materials and digital printing technology respond well to creative talent and practical skills. On this occasion, all have delivered an exemplary result.