Ask Links Signs and Graphics, and the answer’s “yes, we can!”
Blackpool’s popularity as a resort destination for families is soaring and Links Signs and Graphics, itself Blackpool based, is playing its part by supplying a range of signing and graphics services to the resort and to businesses in the region. Among the latest projects LSG has delivered, is a range of ambient graphics for the Madame Tussauds™ attraction, building on work the company has previously supplied.
Madame Tussauds is one of Blackpool’s most enduring and popular attraction. Once inside, visitors can rub shoulders with uncannily realistic models of celebrity favourites. LSG’s work provides rich, ambience-enhancing set graphics that emphasise the experience, putting the models in a familiar context. LSG has already provided immersive graphics including a cliff-face for Bear Grylls, a jungle clearing for Sir David Attenborough and a studio for the Chatty Man himself, Mr Alan Carr. The latest work LSG has produced represent a bit of a departure.
With his disgusting personal hygiene issues, off-colour complexion and bad moods, one of the attractions newer stars would seem to get off to questionable start in the popularity stakes, but, everyone loves Shrek. LSG’s work places the world’s most admired ogre in his swamp complete with a log-crawl for the legions of kids who flock to see him. It’s a world first for the Blackpool attraction and a great example of LSG’s expertise in digital print.
LSG used its Mimaki JV-33 for the set graphics to satisfy the need for vibrant, larger-than-life colour the set needed. For the print media, LSG specified Metamark MD5-A. Mimaki printers and Metamark MD5-A are no strangers to each other and the combination, thanks to the Metamark media’s ink handling and high resolving capabilities, produce sensational results in the right hands. MD5-A features Metamark’s MetaScape air evacuation adhesive system making application much simpler as trapped air doesn’t stand a chance.
The finished application accomplishes all its designers set out to achieve. Plenty of murk, detail so deep you could swim in it if you were minded to, and just the sort of atmosphere ogres seem to like.
Perhaps the polar opposite of Shrek, but just as popular with young audiences, is Mr Positivity himself, Bob The Builder. Again, LSG’s work provides the star with the ambient graphics needed to deliver the full strength “can we fix it” experience and once more makes the point that, in LSG’s case, “yes, we can.” Full-on colour is again the need and so the JV-33 and Metamark MD5-A provide the outlet for the LSG team’s digital printing and application skills. The result does the job. It sets a tone and a context fitting the family oriented area of the attraction like a glove and creates a sense of wonder in the young audience that will endure for a lifetime.
To bill LSG as a signmaker would be selling the company a little short in terms of the capability it fields. LSG is a committed investor in technology and in people. It puts an emphasis on quality and the value of superb finishing. It’s a technically accomplished printer and it knows how to manage complex projects too. The company’s work for Madame Tussauds makes the point.